One Out of Every Six Minutes Online Is Spent Social Networking

So much for the death of Facebook

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Following recent reports of a substantial drop in Facebook users—about 6 million people in the U.S. have supposedly quit the site—comScore’s latest findings prove that social networking is, in fact, more popular than ever.

According to the Web analytics firm, over the past five years, the amount of time that people spend on social networks has doubled. In 2007, social networking represented about 1 out of every 12 minutes spent online. Now, that’s risen to 1 out of every 6 minutes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in