Performance Marketing

NYT Tool Visualizes the Life of a News Article

Project Cascade Shows How and Why We Link

By Kari Lipschutz

April 23, 2011

The New York Times’ R&D team introduced a new tool that can track the lifespan of a news story. Project Cascade visualizes the way a Times story spreads through the different layers of social networking sites to pinpoint why stories gain traction or fall flat.

Kari Lipschutz
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