NYT Tool Visualizes the Life of a News Article

Project Cascade Shows How and Why We Link

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The New York Times’ R&D team introduced a new tool that can track the lifespan of a news story. Project Cascade visualizes the way a Times story spreads through the different layers of social networking sites to pinpoint why stories gain traction or fall flat.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in