The New York Times is hoping to expand its influence on social media with the acquisition of HelloSociety. The digital marketing agency specializes in “social influencers” — people who are popular on sites like YouTube and Vine but not in real life.
As a result of the all-cash deal, HelloSociety will be integrated into the Times’ branded content agency, T Brand Studio.
“We believe the best digital advertising will increasingly take the shape of high-quality visual programming, and we are building out T Brand Studio’s services and capabilities to deliver on that promise,” said Times Company executive vp and CRP Meredith Kopit Levien, in an announcement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in