Performance Marketing

Now Marketers Can Buy Sponsored Content Programmatically

Sharethrough and Appnexus sign deal

By Lauren Johnson

September 30, 2015

Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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