News Corp. Unloads IGN Network to Ziff Davis
Sale marks yet another digital mishap for media giant
Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
After a prolonged, somewhat tortured sales process, News Corp. has finally unloaded IGN Entertainment to technology publishing company Ziff Davis, a subsidiary of j2 Global.
The deal, first reported to be in the works on Friday by Pando Daily, places the IGN properties AskMen.com, IGN.com and its sister video games site 1UP.com within Ziff Davis' complementary portfolio of sites like Geek.com and PCMag.com.
The expanded roster will undoubtedly widen the publisher's footprint in the younger, tech-friendly male demographic. According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in