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After a prolonged, somewhat tortured sales process, News Corp. has finally unloaded IGN Entertainment to technology publishing company Ziff Davis, a subsidiary of j2 Global.
The deal, first reported to be in the works on Friday by Pando Daily, places the IGN properties AskMen.com, IGN.com and its sister video games site 1UP.com within Ziff Davis' complementary portfolio of sites like Geek.com and PCMag.com.
The expanded roster will undoubtedly widen the publisher's footprint in the younger, tech-friendly male demographic. According