Performance Marketing

The New York Times and IBM Are Promoting a New Movie With Their First Augmented Reality Mobile App

A Pokemon-Go style hunt for science and math

By Marty Swant

January 5, 2017

The New York Times, a pioneer of using virtual reality in journalism in 2016, has teamed up with IBM to begin entering the world of augmented reality.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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