New York Ice Cream Shop Sees 5% of Sales Via Mobile Payments

Plans to boost buys for National Ice Cream Day

New York ice cream shop Van Leeuwen began rolling out mobile payments through PayPal earlier this year, and now makes roughly $200—or about 5 percent—through smartphone transactions at its East Village location. To take these efforts up a notch, the company is one of eight merchants in Gotham offering a $5 offer through PayPal to celebrate National Ice Cream Day on Sunday. 

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.