New York Ice Cream Shop Sees 5% of Sales Via Mobile Payments
Plans to boost buys for National Ice Cream Day
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New York ice cream shop Van Leeuwen began rolling out mobile payments through PayPal earlier this year, and now makes roughly $200—or about 5 percent—through smartphone transactions at its East Village location. To take these efforts up a notch, the company is one of eight merchants in Gotham offering a $5 offer through PayPal to celebrate National Ice Cream Day on Sunday.
"Since we started using PayPal about three-and-a-half months ago or so, I’ve definitely noticed a trending upward of sales from people using PayPal—especially at our one store that’s in Manhattan, our East Village location," said Jon Okon, Van Leeuwen’s office manager.