New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball

Rob Manfred also wants faster play, in-market streaming and more social

Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season. The 56-year-old former lawyer, who has worked for the league about half his life, is putting "pace of play"—or speeding up games so they average less than three hours in an era of fast-moving digital consumption—near the forefront of his agenda.