Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Sony Pictures is taking over Snapchat today to promote the upcoming James Bond: Spectre film.
The movie studio is the first paying marketer to nab a channel in the app's Discover section, which features daily content from 15 publishers, including BuzzFeed and People, at the top of the screen. (Such publishers get the channel space for free in exchange for their content, and they share ad profits with Snapchat.)
The James Bond story is labeled "sponsored," and clicking on it pulls up a series of 14 photos and behind-the-scenes videos from the movie.