This New Instagram App Lets Creators Make Endlessly Looping GIFs

Another short-form video tool for brands

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Even Instagram has gone crazy for GIFs.

Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop.

As part of the photo-sharing app's larger video push, Boomerang makes it possible to create videos that play forward and backward in either portrait or landscape mode that can then be shared on Instagram.

This is the third stand-alone app Instagram has launched in the past year to spur its creators to make interesting content.

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