Performance Marketing

New Details on Philly Papers' Bold Tablet Plan

Android tablets to spur digital content adoption

Headshot of Lucia Moses
By Lucia Moses

September 12, 2011

Making a big bet on the tablet market, the Philadelphia Inquirer and sibling paper Philadelphia Daily News in July announced a plan to sell deeply discounted tablets containing subscriptions to its digital editions.

Headshot of Lucia Moses

Lucia Moses

Recommended articles
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}