Performance Marketing

NCM Inks Deals With Shazam, Maker Studios

Also buying out the competition

By Christopher Heine

May 14, 2014

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly sees itself as a digital company.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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