NBCU's iVillage Partners With BlogHer
NEW YORK NBC Universal’s iVillage has inked a content sharing partnership with the women-centric blogging network BlogHer, which as part of the companies’ new relationship will receive $5 million in series B investment from both NBCU’s parent company General Electric and the venture capital firm Venrock.
BlogHer, founded in 2005, manages a female-oriented community of 2,200 individual blogs. Through the new deal, select content from those blogs will be featured on the NBCU Web sites iVillage, Oxygen.com
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