Who knew that when Los Angeles Clippers point guard Chris Paul passes the ball to a teammate within five feet of the basket, there’s an 89 percent chance it will result in a score? And while fans know that San Antonio’s Tony Parker is a great player, how about the fact that he scores every 0.24 times he gets the ball?
Those sports-nerd stats are a tiny sample of what the National Basketball Association has in store for fans for the approaching season as the league looks to energize its content marketing with Big Data.
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