MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

24 brands signed on for 'millennial Super Bowl'

MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social game for Sunday's Video Music Awards. The goal is to steer the bulk of the chatter about the Miley Cyrus-hosted show onto platforms like Twitter and Snapchat where millennials already are.