Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope.
STX premiered the trailer for its debut film The Gift on Periscope today, which shows the social media platform has already included its recently acquired app in its ad offerings.
Last month, Twitter announced it bought Periscope, which lets brands, media companies and users stream live video. The announcement followed the quick, early success of rival Meerkat, which generated a ton of interest in the live format last month, especially among brands.
UPDATE: The live stream started at 4:15 p.m.,