The Move Bustle Is Making to Be the 'Go-to Source for Everything Millennial Woman'

It's diving deep into data to help marketers

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Wonder no more about what goes on inside the minds of millennial women. Bustle, the largest digital media property that targets millennial women, announced today the launch of a focus group just for them.

The Bustle Trends Data Group is a "data-driven creative research arm led by political consultant and strategist, Jessie Tarlov, Ph.D.," according to the website's press release. A few times a year, Bustle will reach out to a group of consumers and readers to help their marketing partners and the media industry at large.



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