Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

Check out the soda's six-second spots

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Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second billboards—or "snackable" animated ads—to playfully employ the six-second social video platform, which is owned by Twitter.

The first brief spot appeared over the weekend on NBC Sports, while the second is scheduled to run on Sunday via ESPN. The commercial this weekend will highlight Mountain Dew's Dale Earnhardt Jr.

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