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Twitter is preparing to open up Twitter Amplify to any publisher who wants to make money on the videos it posts to the microblogging site.
More than 200 publishers, sports leagues and TV networks in 20 countries have joined Twitter Amplify to monetize their video content since the service launched two years ago.
Up until now, advertisers have had to forge direct deals with publishers like the NFL, MTV and Fox Sports to participate. Twitter is now expanding the program to a beta test in the U.S.