MoPub Debuts 'Native' Ads as Twitter Ramps Up Its Marketing Products

Gives advertisers more flexibility with in-app purchases

MoPub has announced an ad-buying platform for apps that lets mobile marketers build different types of promotional experiences. In the example given of launch partner Tango, a cross-platform messaging app with some 130 million users, the ads—billed as "native"—can appear in Tango users' news feeds and message inboxes.

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