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Money Loves Speed

Headshot of Gary Hennerberg
By Gary Hennerberg

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“Money loves speed.” This phrase has been quoted so often that it’s difficult to know who should be credited for coining it. In an “always-on” digital world, it’s a saying that reminds us that we need to encourage fast action to make a sale, and to act fast when a customer needs help. Today, I contrast the customer service of two digital companies—both household names and both who serve direct marketers—and suggest four money-attracting recommendations.

One of the many aggravations for any customer is the inability to get fast answers from a company when help is needed.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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