Mobile500 Alliance Appoints Lawson Exec Director
The Mobile500 Alliance, one of two TV coalitions working to bring mobile digital broadcast to market, named John Lawson executive director. Lawson, the former evp of ION Media Networks, was a founding board member of the Open Mobile Video Coalition, the organization that worked to launch mobile DTV, which allows stations to broadcast direct to mobile devices.
In his new role, Lawson will work on securing content arrangements with program suppliers for mobile DTV broadcasts.
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