As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Bots serve pithy clips to different users

Twentieth Century Fox wants to talk to teens the way they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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