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If you've ever watched a TV show and reached to look up something on your smartphone, social TV startup Miso is unveiling what may be the most seamless way to get your answers—and in the process, it's offering a persuasive response to the question, "Why bother with all these social TV apps?"
Miso started out as an app that allowed users to let their friends know what they're watching on TV, by "checking in" to TV show.
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