Performance Marketing

Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots

Service will eventually include custom content

By Lauren Johnson

September 28, 2016

As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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