Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots

Service will eventually include custom content

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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too.

John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the defunct news app—announced an ambitious VR news project for his fledging company during an Advertising Week panel on Wednesday. 

Since launching 10 weeks ago as a news and entertainment site, Sinclair-owned Circa claims to reach 350 million people and accumulated 140 million video views, with two million of those views coming from VR clips.

The new effort, dubbed Circa 360, will produce two weekly ad-supported VR pieces with production company MomentumXR.



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