Performance Marketing

Millennial Models Like Gigi Hadid, Fueled by Social, Are Hitting the Fashion Stratosphere

Fans favor bold personalities, not just beauty

By Emma Bazilian

March 30, 2015

It’s about 6 p.m. on a chilly Tuesday in late March, and model Gigi Hadid, equipped with a jar of charcoal pencils, is gleefully scrawling enormous hashtags on the stark white walls of a photography studio in lower Manhattan.

Emma Bazilian
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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