Marketing and Sales

Millennial Mashup

Headshot of Chuck McLeester
By Chuck McLeester

Millennials to the left of me, marketers to my right — here I am. You’re stuck in the middle with me, discussing the posts of mine that made the biggest impression on you. Not surprisingly, the posts are about Millennials.

Marketers want and need to know about this influential group because, for one, Millennials are marketers now and are already making their marks on the profession. They’re an influential customer group, too, able to spend $1.4

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Headshot of Chuck McLeester

Chuck McLeester

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

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