Microsoft's 'Tay' Is Now Tweeting About Smoking Weed

Chatbot is dashing the brand's high hopes for its invention

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Less than a week after Microsoft launched "Tay," an artificial intelligence messaging bot, and immediately saw it tweet out racist, misogynistic and anti-Semitic language, the tech brand has found trouble with its invention again. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in