Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat

Wants a chunk of massive Singles' Day sales

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Being single is big business in China. Today is Singles' Day, a holiday popularized by ecommerce giant Alibaba that's already generated $12 billion in sales from shopping discounts today, and it's on track to hit $20 billion by the end of the day. The one-day event proclaims to be the "world's biggest online sale" and even included a four-hour national TV event headlined by basketball star Kobe Bryant.

For its part, Michael Kors is running a Singles' Day campaign within China's WeChat app, which may intrigue mobile-minded marketers in the U.S.

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