Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display ads that this demographic tends to ignore. Instead, the New York-based online publisher has opened up native and sponsored advertising opportunities.
"We know that millennials don't respond well to that form of advertising," Mic's ceo Chris Altchek said of display ads. "Our readers really trust us, and we know there's a lot of brands that are trying to develop trust with millennials."