MGM Defies Skeptics, Says Facebook Ads Paying Off

Vegas hotelier's stance stark opposite to General Motors


For every GM souring on Facebook ads, there seems to be an MGM that's sweet on them. While other brands question the value of Facebook advertising, the hospitality chain told Adweek that it's getting roughly 2.5 times more revenue from the social site so far in 2013 compared to the same period last year.

The Las Vegas-based company has a three-pronged approach—retargeting consumers via Facebook Exchange, pitching discounted Facebook Offers and employing the social giant's custom-audience features.

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