Meredith is expanding Forks Over Knives—a wellness brand that includes books, a website and more—empire via a limited-run magazine.
Forks Over Knives will hit newsstands December 27 and retail for $9.99. It will be available through March, with a distribution of 200,000.
Meredith core media editorial director Doug Kouma said the title was a natural fit for the company.
“Forks Over Knives is a multi-channel media brand that truly resonates with the active and healthy lifestyle so important to millions of women, especially millennials,” explained Kouma, in an announcement. “As a company that reaches over 26 million millennial women across our magazine, digital, video and social media channels, we understand their passion for wellness for their families and themselves.”