Men's Fitness Magazine Is Remade as a Lifestyle Brand

Thanks to editor David Zinczenko

Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is back for the June issue, and while he’s still showing off his biceps, this time he’s sporting John Varvatos and Banana Republic.