Performance Marketing

Meet the Most Suspect Publishers on the Web

The rise of ghost sites, where traffic is huge but humans are few

Headshot of Mike Shields
By Mike Shields

March 19, 2013

If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers with online advertising.

Headshot of Mike Shields

Mike Shields

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