Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

These marketers think big by going small

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At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But perched on the top level is an office most shoppers probably don't know about that’s designing the next generation of retail, bearing little resemblance to the current setup.

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