Meerkat Restores Faith in SXSW’s Startup Magic

Social video app makes the biggest splash in years

Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out hit of this magnitude, and some tech industry players had begun to wonder if the SXSW magic still existed.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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