What Does ‘Why’ Mean to Your Direct Mail?

“Why?” For so many reasons, it’s the best question in marketing. “Why?” gets right down to the main point.

If you have children, at some point you have been confronted with the inevitable “why” questions children have such as, “Why is the sky blue?” That curiosity is natural for all of us; but many times when we are busy, we do not take the time to ask many of the whys we should be asking.

Are you asking enough why questions about your direct mail program? Why, you ask? Well, without a clearly defined “why,” there are many things that can go wrong with your mail piece.