Performance Marketing

McDonald’s Overhauls Packaging for World Cup Digital Push

Also moves from QR codes to augmented reality

By Lauren Johnson

May 20, 2014

McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly, the boxes have a big digital component as the brand wants to appeal to more millennials. 

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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