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Lots of marketers have abandoned their Snapchat channels for creating organic content, but Marriott Rewards is pumping resources into creating 10-second vertical clips for the app.
Today, it’s launching an intriguing Snapchat campaign that runs through July and combines influencer marketing, Snap’s video-capturing Spectacles glasses and paid ads. Marriott has hired four social influencers—Jen Levinson, Tom Jauncey, Sara Hopkins and Diipa Khosla—to take over the brand’s Snapchat account roughly once a month.
Marriott has previously worked with influencers to take over the brand’s flagship accounts and has also purchased geofilters and Snap Ads, but this is the first time the brand has pushed content for its Rewards loyalty program.