Performance Marketing

Marriott Rewards Is Giving 4 Influencers Spectacles to Make Buzzy Snapchat Stories

And turn them into ads

Jen Levinson stars in the first piece of branded content.Marriott Rewards
By Lauren Johnson

March 30, 2017

Lots of marketers have abandoned their Snapchat channels for creating organic content, but Marriott Rewards is pumping resources into creating 10-second vertical clips for the app.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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