Performance Marketing

Marriott Rewards Is Giving 4 Influencers Spectacles to Make Buzzy Snapchat Stories

And turn them into ads

Jen Levinson stars in the first piece of branded content.Marriott Rewards
By Lauren Johnson

March 30, 2017

Lots of marketers have abandoned their Snapchat channels for creating organic content, but Marriott Rewards is pumping resources into creating 10-second vertical clips for the app.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Why Nielsen’s Failure Is an Opportunity for the Industry

By Kasha Cacy, Global CEO, ENGINE


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole