Marketers Can Now Buy Keyword-Based Mobile Ads for 100 Million Worldwide Locations

XAd goes after brands' search budgets

BARCELONA, Spain—A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world advertising, and xAd's pitch to global marketers is particularly interesting. Buying location-based mobile ads, it says, is as easy as purchasing a search campaign.