Marketers Can Now Buy Keyword-Based Mobile Ads for 100 Million Worldwide Locations

XAd goes after brands' search budgets

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BARCELONA, Spain—A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world advertising, and xAd's pitch to global marketers is particularly interesting. Buying location-based mobile ads, it says, is as easy as purchasing a search campaign.

Today, xAd is unveiling a new ad-buying tool called MarketPlace that's built off data from 100 million locations the company has collected through its Blueprints and Footprints products in recent years.

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