Man Buys Tweets to Call Out Subway for (Alleged) Cockroach Sandwich
We recently posted on a study finding that most brands aren’t quite ready to perform customer service functions on social—and based on this tale we might need to add Subway Canada to that list.
About a year ago, Ontario native Patrick Balfour claims he found a cockroach inside his turkey sandwich and responded by tweeting at the corporate account. He wasn’t satisfied with the company’s follow-up, and last week he went so far as to pay for his tweets:
I found a dead cockroach in my sub which I bought in Ontario.
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