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For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It's the brand's first campaign that combines online and offline, and it's the latest move by a ride-sharing company in what's turning into the tech battle of the summer.
"We are trying to get more drivers and more passengers into our network," said Lyft creative director Jesse McMillin, who was recently poached from Virgin America.