Lyft Hopes to Accelerate With First Integrated Ad Campaign

Ride-sharing mobile app targets two western cities

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For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It's the brand's first campaign that combines online and offline, and it's the latest move by a ride-sharing company in what's turning into the tech battle of the summer.

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