Customer Acquisition

Low-Budget, Crowdsource Customer Acquisition

Headshot of Gary Hennerberg
By Gary Hennerberg

What if you have a small, even non-existent marketing budget, (like many start-ups) and must acquire customers at low or no cost? If this is you, then likely you have no proven marketing campaigns. Just a product. And a product that you believe has a lot of potential. Where do you start?

The challenge of low marketing budgets is one most start-ups go through, and actually, it’s even a challenge these days for the established marketer who has a budget.

So

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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