Liveblogging from Inside Social Apps, New York: The Future of Mobile App Discovery & Marketing

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We are in New York for the Inside Social Apps conference at the New Yorker Hotel. Inside Mobile Apps Staff Writer Kathleen De Vere  sat down with a panel on the topic of mobile app discovery and marketing. The panel consisted of GREE International Director of Developer Marketing David Chu, AdParlor CEO Hussain Fazal, Xyologic Co-Founder Matthaus Krzykowski and Tapjoy VP of Ad Sales Tom Sipple.

The Following is a paraphrased account of what was said on the panel.

De Vere: Hussein, what are your early thoughts on Facebook’s mobile news feed ads? Is providing social context enough of a “fix” for discoverability issues?

Fazal: Facebook launched mobile app mobile app install news feed ads about a month ago.



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