LinkedIn Is Now Allowing Marketers to Target Ads at Specific Companies

Marketing on the network just got easier and more efficient


LinkedIn is now letting businesses target ads based on companies they're actually trying to sell to.

On Tuesday, the company announced that marketers running native ads through Sponsored Updates or Sponsored InMail campaigns can target user profiles based on a list of companies they want to reach with specific products or other sales.

The feature, which is appropriately named LinkedIn Account Targeting, allows marketers to provide a list of as many as 30,000 companies they want to target in a campaign.

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