Linger Longer: A Branding Imperative

“Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language,” wrote Henry James. I couldn’t agree more. I just love summer. Summer is the time for a new speed. For sauntering and slowing down. For purposefully stretching those extra long afternoons into all sorts of pleasurable outdoor activities like gardening or grilling or just unscheduled hammock time. For three- or four-day long weekends spent with family and friends or just catching up with yourself. For easy everything.