Chicken & Waffles potato chips, anyone?
Last week, top snack brand Lay’s rolled out three consumer-created flavors of their famous potato chips: Cheesy Garlic Bread, Sriracha (named for a spicy Thai sauce), and Chicken & Waffles. These…unconventional creations are the three finalists in the company’s “Do Us A Flavor” contest, which saw 3.8 million fan submissions between July 20 and Oct. 6.
Ram Krishnan, VP of Marketing, FLNA said of the competition:
“Millions of Lay’s fans showed tremendous passion and creativity for our brand, making it extremely difficult to narrow the submissions down to just three finalist flavors.