Facebook News Feed Algorithm Unlocked: Optimizing for Greater Reach, Engagement

Opinion: Gone are the days when only a few brands had active business pages and could easily stand out

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To say that Facebook is overcrowded is an understatement. Every minute, 300 new profiles are created, 293,000 statuses are updated, 510,000 comments are posted and 136,000 photos are uploaded. There is now far more content being made than there is time to absorb it.

And this explosion of content has made it more difficult for businesses to gain exposure in Facebook’s News Feed. In fact, more than one study has revealed that over the past few years, organic reach has significantly dropped.

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