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Kohl's is kicking off its Oscars exclusive sponsorship on social media today with the hashtag #AllTheGoodStuff. At the heart of the effort is the retailer's partnership with comedian Vanessa Bayer and Mindy Weiss, the renowned party planner, as they encourage consumers to design the perfect Oscars soiree with messages on the brand's Pinterest, Twitter, Facebook and Instagram accounts.
But here's what's probably more interesting: Employing the Periscope app, Kohl's will livestream during the Academy Awards' red-carpet ceremony and the show's commercial breaks.