Know How to Avoid Spam Filters

spamAs a marketing professional, your main objective behind creating and sending an email campaign is to reach straight into the respective inbox without getting into any spam traps. However, spam filters and ISPs are working toward minimizing inbox irrelevance, so it’s highly important for all email marketers to understand how spam filters and firewalls work. So here are a few tips to avoid being marked as spam mail.

Michael Lundberg is the marketing manager at data hygiene software provider Ampliz. Reach him at michaellundberg2016@gmail.com.

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